316 new sales opportunities through cold email
Overview
We helped Urbn Puls get more leads through cold emails. Their outreach now runs on autopilot.
Client Background
Urbn Puls helps small YouTube channels grow. They're an SMMA agency. Before we stepped in, they had never tried cold email as a strategy.
The Challenge
To get new clients, Urbn Puls tried a few things:
They used Facebook Ads that rarely converted for their high-ticket agency services
They tried automated outreach on X but Daksh (the owner) was struggling to manage the pipeline.
He handled all sales on his own
They struggled to turn interested people into meetings
Their track record? Zero bookings from 23 leads before we stepped in
The Solution
We created a new approach for Urbn Puls:
Identified the best prospecting tool for their unique target audience (small YouTube channels)
Integrated a value based offer in the form of a lead magnet
Switched their tone from pushy sales to helpful consulting
Built an automated cold email machine, increasing their total volume and sending speed
Handled all interested prospect replies with speed and personalization
Setup sales calls in the owner's calendar without him lifting a finger
Client Feedback
The client praised our work on this project. We did the heavy lifting that transformed their lead-gen approach.
"Mario helped me get hundreds of new leads, providing quality work and incredible speed for our email campaigns hosted in Instantly. He's someone you can trust with your cold email. He offers a very professional service, and I recommend him as a cold email expert to anyone who's looking for one."
Daksh - CEO Urbn Puls
The Results
We managed to get 316 new sales opportunities across 7 campaigns in the finance and fitness niches.
316
Sales Opportunities
7
Campaigns
Finance & Fitness
Target Niches
Key Takeaways
Always make deliverability your No.1 priority. If your emails are landing in spam, nothing else matters.
The relevance and uniqueness of your offer will break or make your campaign.
Reply to interested leads as soon as possible (ideally within the first 5 minutes).
More personalization does not always equal to better results