From 5 meetings/year to 6 meetings/week
Reply Rate
Booking Rate
Inbox Placement Rate
Client Profile
Company Name
Hype Communications
Website
hype-communications.comIndustry
PR
Location
Dubai, United Arab Emirates
Synflow Labs Rep
Mario Tsin - Founder
Hype Rep
Husain Mansur - Managing Director
Services Used
Automated Cold Email Lead Generation
Services Sold
Media Relations, Strategic Consultancy
Implementation Time
14 days
Time-to-Value
12 days (first qualified meeting)
The Challenge
During the discovery process, Husain, the founder of Hype, explained that they've already worked with an SEO agency before. However, the No.2 position in Google rankings for PR agencies in Dubai had a very slow impact on actual leads. Hype was getting approximately 5 meetings a year, which simply wasn't enough for them to not only scale but also operate in general.
Husain said that if it weren't for a couple of outreach emails that converted into long-term clients, the business wouldn't have survived. They were desperately looking for a channel that could bring in a consistent lead flow without breaking the bank.
Why They Chose Us
After showing supreme confidence in the potential of a cold email program, and showcasing results for previous clients (e.g. 316 new sales opportunities for a YouTube marketing agency) we decided to share our competitive advantage. Some will say that it is our weakness, but we don't agree.
As a new, one-man GTM agency, getting success for our clients is the most important thing to us. We're looking to establish credibility, and social proof is our main priority. This means that we're going to do whatever it takes to make sure our clients succeed, unlike other bigger and "better" agencies that will put you on a priority list. We'll make sure to work faster than anybody and overdeliver on our promises. Hence, we offer 24/7 support to our clients for the project. Once we shared all of this with Husain, he decided to try us out.
Solution & Implementation
What We Did:
Email Infrastructure Setup: Starting with 5 and scaling to 11 email accounts dedicated to outreach.
Full Cold Email Software Setup: Email accounts connection, ongoing warm-up, inbox placement monitoring, unibox management, and campaign management.
ICP (Ideal Client Profile) Finetuning: Analyzing Past Clients of Hype and identifying company patterns for Industries, Employee Counts, Locations, Technologies, and prospect patterns for decision-making job titles.
Offer Finetuning: Guaranteed placement package in X amount of days, guaranteed feature in specific outlet, journalist approach/Trojan horse strategy, loss-leader offer.
List Building: Creating Lead Lists to contact.
Cold Email Copywriting: Creating outreach scripts for every single campaign.
Automation: Automating processes of the system.
AI-Personalization: Web searching for existing media outlet publications to make better recommendations, searching company news to find good fits for specific media outlets.
Appointment Setting: Booking meetings with interested leads, managing the unibox.
Deliverability Monitoring & Optimization: Making sure the emails are landing in the primary inbox.
Results Analysis & Strategy Optimization: Making strategic changes based on data.
Tool Stack:
INFRASTRUCTURE
Dynadot (Domain)
Cloudflare (Hosting)
Google Workspace (Email)
DELIVERABILITY
EasyDMARC
EmailGuard
Mailmeteor
MX Toolbox
LIST BUILDING
Apollo.io
EMAIL VERIFICATION
Bouncer
Anymailfinder
CatchAllVerifier
No2Bounce
Digitale
Mailmeteor
CAMPAIGN & AUTOMATION
Instantly
Make.com
AI-PERSONALIZATION
Perplexity
ChatGPT
Results
Reply Rate
Booking Rate
Inbox Placement Rate
BEFORE
5/year
AFTER
6/week